A Probe Into The Management Mode And Performance Of Taiwan 's Cultural And Creative Industry

Began in the later twentieth century, and creative-based "cultural industries" to become the focus of development in the most advanced countries, not only the national government as the country’s overall economic and social development indicators, corporate bodies and academia more betting huge effort in which. Apart from culture to sustainable development through the process of industrialization, more importantly, is unlimited potential implication behind the new economy in the cultural and creative industries.The Chinese nation has a long tradition of culture and rich ethnic culture. The Government focused on nurturing the cultural and creative industries in recent years. The craft porcelain industry not but the Chinese culture Precision marrow, porcelain qualifications Hisamitsu closely related to the development of life ware, porcelain and social life, it exists in the various areas of social life, the use of an extremely wide range of social. Porcelain crane, funeral, and food culture, not only there the origins continue the relationship, and more fully reflects the various historical periods of social, political, economic, cultural and folk landscape. In this study, with cultural connotation of the brand the porcelain brand-FRANZ, as a case study, and to further explore the relationship between the business model and performance. FRANZ was originally for foreign gifts for OEM (original manufacturing process) and ODM (Original Design Manufacturing) manufacturers, faced with the dilemma of Taiwan foundry market is shrinking, starting the business has a unique style of his own brand. View through the value chain point of view of the theory of its value creation activities. Resource-based theory View case value activities how to create value better than its peers, and its comprehensive understanding of the process of development and competitive advantage.The direction of this study is divided into the following steps:First of all, case study research program. Secondary, followed by the description of the case selection process and select basis, then be analyzed for the case the company’s business model and marketing strategy, and then explore the added value of the value chain, as well as analysis of brand value on consumer purchase intention.