Research On The Spread Mode Of The Micro-documentary "If The National Treasure Talks"

Since the 21 st century,the progress of the times and the rapid development of technology have brought opportunities for media integration.The media presents a variety of different forms.It has completed the media in science and technology,content production,information industry,channel communication,cultural penetration,etc.Highly integrated.In this environment,people’s lives and habits are profoundly affected and undergoing changes.Faced with massive amounts of Internet information,the audience’s habits of contact with information have become fragmented."Short,flat and fast" works are more easily accepted and loved,so short and sophisticated "micro-documentaries" came into being.This paper takes the social environment of popularization of new media as the research background,studies the elements of the micro-documentary "If the National Treasure Talk s",the communication process,and the relationship between the variables of each link to analyze and demonstrate how its communication model has changed in the new media environment.expand.The first part of the article is an introduction,as a foreshadowing part to lead to the rationality of the active innovation of the communication model under the current situation.The second part is an overview of the definition of micro-documentaries in the new media era,and focuses on the program content,audience,and concepts and characteristics of the micro-documentary "If the National Treasure Talks";starting from the change of communication mode,we discuss communication The value and significance of the model.As the theoretical premise and research basis of the communication model.The third part is based on the previous article,and closely analyzes the elements of the Lasswell 5w communication one by one,from a new media perspective to dialectically view the variable relationship between each communication element,and explores the micro-documentary "If the National Treasure will Has the communication model of "Talk" changed in the new media environment? If there is no change,what kind of expansion has been made to the old mode of communication? The fourth part focuses on analyzing the characteristics of the propagation mode of the micro-documentary "If the National Treasure Talks" and the running process and law of the mode.Based on the analysis of the previous five elements of communication,the mode is constructed and described.The fifth part discusses the application practice and social value of the communication mode of the micro-documentary "If the National Treasure Talks",in order to test whether the communication mode has changed,and verify how the expanded part is specifically applied.The sixth part is the reflection on the future development direction of the micro-documentary communication mode and finally summarizes the full text.The author summarizes the conclusions of the research in this article,and combines the "Summary of This Chapter" in each chapter to explain the practical significance of the communication mode and the places where progress is needed.At the same time,it presents the shortcomings of this research and the prospect of future research.