A Study On The Cultural Ecology Of Chinese Animation Art In The Digital Age

After1990s, the development of computer technology and network technologyhas brought about a global digital revolution; along with the accelerating process ofreform and opening up, advanced foreign technology and culture gradually enteredChina; as China ’s local art, Chinese animation also began to have the tend to usedigital technology in creation, the convenience of digital technology allows Chineseanimation to gain rapid growth. However, the inquire of quick success anddislocation creation mode, the quality of Chinese animation works has declined yearby year, types of work are gradually simplified and rigid, there even appeared blindimitation and plagiarism phenomenon. Under the impact of digital technology andforeign animation, Chinese animation gradually lost myself, cultural ecology ofChinese animation began to move toward unbalance.Today, the arrival of the mass digital age exacerbated the unbalance of Chineseanimation cultural ecology. This paper borrows the theoretical concepts of ecology,and under the guidance of cultural ecology theory and research methods; through theanalyze of the development plight of Chinese animation art, cultural environmentand digital effects of cultural ecology, to draw a comprehensive analysis andresearch; through careful analysis and verification to identify the root causes ofproblems that Chinese animation art encountered in the development, namely, in thedigital age today, cultural ecology environment construction is the core of animationdevelopment; if Chinese animation art wants a healthy development, we mustadhere to constant improvement and the establishment of a good cultural ecosystem.