A Study On The Propaganda Of Shanghai In China In The 1930s

Today, a majority of people think the choice they make to watch the movies they like is made by themselves. But actually, welther the advertising of bus station, the film trailer in subway, movie entertainment news conference star make poor, poster borad in cinema, or the news about new coming movies sent by smart phone app, there is a invisible hand controls all of these publicity. In the era of the film at the box office at hundreds of millions, I can not help but think of the same, prosperous and the crazy times-1930’S, at that time, our film industry steps into a new age, and begin to follow the trend, close to life, popularize education of people, emphasize publicity and reputation of film, and from various aspectsto display its new gesture, and up to now, the China Film center "Shanghai", still shining as the most dazzling pearl of this crown."Upstream, torrent Yong Jin" is we are now doing a film research must have the attitude, whether inherited movie posters, album, film election propaganda, or improved after the "radio propaganda" mode, we are standing on the shoulder of fruit, to now marketing practices have been more innovation, must "and on the back of the promotion of the film" Chinese from germination to formed a system process, only in this way can we ride, grasp the nettle, brave success.Based on this background, this paper overview of the 30’s Shanghai film propaganda made a general understanding first, during the process of analysis of related information, presents the d evelopment process and current situation of the 30’s Shanghai film, found the film publicity probl ems. For the problems, find out the corresponding solutions and finally sorted out the integrated marketing communication of the film publicity ideas. In order to do the research better, the author done five aspects of the work topic:on the obj ect of study, the author collected dozens of movi e promotional materials, including different years, different themes, different cost movie; in th e research content, the author collected and studied film picture newspaper, publications, post ers, films, film the election and many kinds of film promotion way; in the data sources, the au thor mainly obtain the promotion of the film related information through various channels; in the re search object, the author not only for the film publicity work done in-depth understanding, also for film studios, cinemas and theaters have involved from the longitudinal layer, and from the h orizontal angle of the film related policies and the system to sort out; in the source of data, the aut hor obtained the relevant data through official channels and their statistics from the two way.