A Study On The Construction Of Media Images In American

As one of the world cross-cultural communication forms,American TV series dissolve the social cultural connotation into its plot,and it’s very popular all over the world.In the process of the continuous development of globalization, American TV series become a dazzling spectacle of the world media culture beyond the various restrictions of region, race and culture.This paper used the combining method of quantitative and qualitative analysis, text analysis and the method of literature research, according to the theory of mimicry environment and agenda-setting theory as the basis, fully explore the image of American TV series that constructed by mass media.By analyzing its report principles,providing suggestions for the positive interaction between mass media and general public. Firstly, this paper presents the type and characteristics of the American TV series, the propagation process in China,the importance of media image construction and communication influence of mass media. Secondly,the paper taken the news reports in 2014 of American TV series on Sina as an example.The design of content analysis including selection of time range, selection of research sample and analysis contents. Media image analysis divide into five aspects, the reports number, reports time, reports sources, reports tend and reports content, in conclusion of the characteristics of these aspects. Thirdly, presents three kinds of media image of American TV series, objective communication contents as neutral image, positive image as cultural communication product, as well as negative image of cultural influence.At last,points out existing problems in construction of media image and putting forward some useful suggestions.The originality of this article is a new combination of research object and research perspective,conducting a comprehensive analysis of the American TV series’s media image.It’s very helpful for the theory research and practical operation.This research will help to measure the media image construction,so as to reflect the media news report’s attitude to foreign culture, contribute to further understanding of the essential characteristics of cultural communication, in order to strengthen our own cultural influence.