Research On The Female Media Image Of Domestic TV Series Cartoons

The female media image bears and reflects the creator and even the social concept at that time.It is not only restricted by the objective conditions of economy,culture and education,but also closely connected with women's own ideological consciousness,life pursuit and cultural level.More importantly,the female image and gender concept created by the mass media can directly affect the understanding of the two-sex culture of children and adolescents.As Wu Yumin said,media image can "shadow" real life,and the influence of media on adults can still be the same.For young children who have not yet formed correct and stable gender cognition,the main medium they are exposed to.-Animated cartoons may have a greater impact on their gender perception.Based on this,the author tries to take the female media image in the domestic TV series cartoon as the research object,and introduces the research origin,significance,status quo,method and sample collection,collation and analysis in the introduction.The first chapter of the main text discusses the female media image of the domestic TV series cartoons from 1982 to 2018 in four dimensions:the number of characters,the content theme,the role status and the personality characteristics.The second chapter analyzes the emergence of female media image construction.The problem:women's right to speak is ups and downs,female characters are singular,and women's related plots are homogenized,and they are attributed from four aspects:national policy,social concept,creative subject,and audience market.The third chapter is about In the future,how to improve the domestic female TV series cartoon female media image,and make the following suggestions:relevant departments adjust policies and regulations,strengthen industry supervision;professionals optimize agenda setting to promote gender equality;audiences raise gender awareness level and enhance media literacy.