Practice And Reflection On The Creation Of "People 's Life"

City television stations under lots of restrictions can only be invincible in the fierce media competition by actively exploring diversified development. To actively involve in film and television drama shooting is one of the effective measures for expanding the space for development.“ People live a face ”, produced by RiZhao broadcasting and TV station as the first production unit, made both economic and social achievements under the unfavorable condition of no strong capital and well-known actors. This is inseparable with the successful operation mode of the film. RiZhao broadcasting and TV station has never touched upon movie or TV filming and has not so much know-how about it. By working with professional film and television companies, choosing the themes with the rural life as background, and joint shooting mode of operation, it is to give full play to the advantages of all sides and to ensure smooth filming with high quality. The success of the film opened a new page for city television industry.City television movie creation has good opportunities around. The continuous release of relevant national support policies, good momentum of the development of the film market, social capital influx, and increased television professionals are all positive factors. However, it lays also enormous challenges ahead due to lack of awareness and fund, limited resources and other reasons. The thesis is to explore the creating process of "people live a face," made by RiZhao television and TV station. The research method is a combination of art features analysis of film and television, actual case study, literature retrieval and experiences summary methods. Via analysis of the strengths and weaknesses of city television movie creation under the status quo of city television development, it focuses on the exploration of movie creation diversified operation,precise selection of themes, localization strategies, timely shooting, supporting TV programs and integration of contemporary media resources. All of those are to strengthen the effect of film promotion by taking what is on trend into consideration. It is of referential importance for the coresearch of television and film arts.