Research On The Application Of Folk Art Signs In The Design Of Yangmei Ancient Town 's Plane Advertisement

In today’s society, the trend of economic globalization is increasingly evident, regional economic,geographical and cultural exchanges more convenient, economic and cultural exchanges between the increasingly frequent international. Regional culture advertising to the fierce competition in the market today, out of the geographical limitations, the most fundamental one is the establishment has the nation,the region’s unique design style in print ads. This design style is designed on the basis of specific local Chinese culture and lifestyle long formed on folk art, therefore, graphic design based on folk art symbols,and the combination of theory and modern design, so that it has characteristics of the times, it is possible show overall regional brand image.Print ads in the application of folk art symbols, has always been a common phenomenon in the job advertisement. In this paper, a study from this phenomenon, and thus sort of folk art symbols in history and performance and wide application of the plane, through the analysis of folk art symbols apply different disciplinary perspectives, summarize folk art symbols in print ads in the performance strategy,discuss the actual case- Young America ancient town folk art print ads symbol of applications. In this paper, the main application of research methods literature and questionnaires.The article first print ads, folk art symbols defines and describes the conceptual and folk art symbols combing the development track of print advertising. Combine to generate and features folk art symbols,elaborated different disciplinary perspectives, folk art symbols in print ads application performance analysis and policy application. In this paper, advertising and folklore in the long-term development in close contact with each other to each other in content and form, they work together to promote the development of Chinese folk culture of development and advertising. In addition, advertising and modern advertising ancient folk art symbols to make the analysis and application examples. In this paper, the ancient town of Young America survey fieldwork and analysis based on the results obtained are summarized how folk art symbols should be applied to graphic design and specific methods of operation,and ultimately determine the style of the ancient town of series of print ads, the content of the final plan.In addition, the paper summarizes the basic principles of folk art symbols applied in the ancient town of Young America graphic design, including prominent folk art based on the combination of elements and epidemic extends folk symbol of cultural implication, mining combines folk art symbols and graphicdesign of point, folk art symbols application requires a combination of Chinese and Western design philosophy.