Research On The Development Mode Of Full - Media Copyright Operation In Network Literature

This thesis discusses issues about the China’s Internet Literature industry of the business model and copyright operations, and takes the Shengda Literature as an example.The first chapter in this paper shows the reason and the value of this study, makes a literal review about the development Internet Literature and a new business model of the copyright, and introduces the research methods. The second part deals with the Internet Literature status to let the readers get a general understanding. The third one delves into Shengda Literature, including the current entrepreneurial structure, business model, the comparison with other advanced companies and recently existing challenges and problems. Finally, the essay put forth solutions and suggestions regarding existing problem.