Analysis On The Development Strategy Of G & D Digital Media Co., Ltd

Animation industry as the most development potential industry of the21st century, has been praised by all countries. In recent years, under the government’s support and the support of national policy, the development of animation film industry in China by leaps and bounds, on the yield and quality has made significant progress, has become the United States, Japan, South Korea after another "animation big country". The emergence of digital technology for the production of animated films provide a new train of thought and method, to speed up the development of the animation. At the same time, the animation industry competition is also increasingly fierce, the domestic animation film due to the old stories, creative enough and positioning are not allowed to wait for a problem and lost competitiveness. How to enhance competitiveness, and to the world, become domestic animation film development urgently needs to solve the problem. G&D Digital Media Company Limited as a top domestic digital animation film company, has been committed to the creation of the international animation movies. In2012, G&D Digital Media Company Limited will be homemade animated film "to return to the sea" to business model into the international market, started the domestic animation voyage abroad for the first time. However, due to the Development model of G&D Digital Media Company Limited is not mature, the development of the international market is restricted. How to make effective development strategy, to produce more excellent animation and make it enter the international market, this is the main problem of G&D Digital Media Company Limited at present stage. To G&D, therefore, the development strategy of G&D Digital Media Company Limited carries on the analysis and research, is also timely and effective.This article is divided into seven parts to G&D strategy carries on the analysis of G&D Digital Media Company Limited。The first part is introduction, mainly discussed in this paper, we study the background, significance, main research content and method. The second part of the general situation of the development of G&D Digital Media Company Limited.He main products of the enterprise culture, and the core competitiveness has carried on the detailed introduction. The third part is the G&D Digital Media Company Limited the external environment factor analysis, mainly adopts the PEST that analysis model for the company’s political environment, economic environment, social and cultural environment, technical environment are analyzed. The fourth part is the analysis of the internal resources condition of the company, mainly to the company’s resources, capabilities, and carried on the thorough analysis. Fifth part of the strategy for the company, with the SWOT theory to G&D Digital Media Company Limited.The strengths, weaknesses, opportunities, threats, carried on the thorough analysis, the analysis of the company’s overall development strategy, and expounds its connotation. The sixth part is the company development strategy implement countermeasure, mainly analyzes the company’s product development strategy, product marketing strategy and brand strategy,talent strategy. The seventh part is conclusion and prospect. This part of the content of this paper is summarized, and the G&D Digital Media Company Limited. Development foreground is prospected in the future.