Study On Development Strategy Of HZ Company

The training industry of animation talents is currently in a state of fierce competition.So,how can animation training institutions stand out in the increasingly fierce competitive environment? It is the most important issue in the development of animation training institutions.Especially in an environment of internal and external attack,how to make a strategic plan for animation talent training institutions is particularly complicated.HZ Company is a large-scale private enterprise engaged in the training of animation talents.The company was established in June 2004.It is a veteran vocational training and education institution for animation talents.It has more than 40 directly-operated campuses and more than 500 faculty members across the country.Although,the company’s performance is at the forefront of the industry of animation talent training institutions.However,in recent years,with the rise of more and more education and training institutions,industry competition has intensified.What kind of strategic planning does HZ need to make in order to maintain its competitive advantage in the industry and gain more market share.Based on the current environment of the animation talent training market,this article will Study how to choose the strategic orientation and formulate the specific countermeasures for the implementation of the strategy.In the process of research,firstly,using the analysis of PEST model and the five forces model of enterprise competitive environment,this paper makes a strong analysis of the external macro environment and enterprise competitiveness of the company,and summarizes the opportunities and challenges that HZ company will encounter in the external environment.Secondly,through the comparative analysis of human resources,technical capabilities and customer resources of peer institutions,we get the advantages and disadvantages of HZ’s internal resources.Then,through the SWOT model tool,to avoid their own disadvantages and environmental threats,optimize the allocation of the company’s existing resources.In addition,the short-term and long-term strategic goals are formulated,the strategic choices suitable for the company are made,and the strategic thinking and strategic positioning of the company are discussed and analyzed.Through the analysis of ideas and positioning,combined with the advantages of the company,summed up the current development of the company’s strategic implementation plan and strategy.According to the internal situation of the company,the differential competition strategy is mainly adopted,and the specific implementation plan is given.Finally,the formulation of safeguard measures for the implementation of the strategy to ensure the smooth implementation of the strategy.Do a good job in the implementation of the implementation,can enable the company to make better use of its own advantages and external opportunities,and expand the scale of operation to achieve long-term goals.