On The Success Or Failure Of Domestic Animals In The Past Three Decades

Domestic animated film is a movie that made by animation techniques, get the"Permit for Movie Production " and "Permit for Public Projection of Films" issuedby Administration of Radio, Film and Television (SARFT) and finally officiallyreleased in theaters. TV animation is a cartoon series that show on televisionchannels. In China, TV channel is the most important animation seriescommunication carrier, teenagers and children are the main audience of animationseries. TV animation is also the largest production scale, largest audience and mostinfluential components of Chinese animation industry.As an emerging green industry, animation industry booming develop at homeand abroad. Support from Chinese government to the domestic animation industry isgrowing, which illuminating that animation industry will become one of mostdynamic the industry of China in the21st century. Dating back nearly a hundredyears of history, Chinese animated film was born in the beginning of the last century,has won great achievements on the world stage. Once domestic animation has abrilliant achievement, taking into account the expression of cultural connotations andnational characteristics, gained world’s recognition. Until the1990s, thedevelopment of Chinese animation film has two peaks, which left a large number ofhanded down works. After entering the nineties, the domestic animation film due tothe impact of foreign cartoon culture and industry reform is not adaptation, stop for along time, lost the direction of development, is still in transition. Due to the impactof foreign cartoon culture and industry reform, domestic animated enter into theadjustment period. In a very long period of time the development of the domesticanimation stalled, even lost the direction of development and still in transition.As for the animation development situation of the world, problems of domesticanimation late start, slow development and technical barriers once restricted theprogress of domestic animation production standards and innovative of animationconcepts. Especially Japan has enough to shake the world animation industry, at the same time with strong economic strength and abundant talent reserves; the Japaneseanimation has become a leading export industry. For decades, Japan’s culturalinfiltration of the world, especially in China market, great impact to China’sanimation industry. But in the past five years, domestic animation has been changedand the animation industry bottleneck will be broken."Developing the animationindustry," the first official presentation at the national policy level in2000whichmade rapid changes in the domestic animation production, especially variousindustries related to the animation has formed the three-dimensional development ofarchitecture and drive into the fast lane.This paper will use example comparison method to briefly describe the successor failure of domestic cartoons in nearly30years. Treat Japan, Korea, Europe andAmerica as comparison objects to analyze the direction of domestic animation. Setout the domestic animation achievements, facing opportunities, emerging marketsand reflections on the domestic animation development bottlenecks. The papermainly includes the following four parts:The first part: The first part, introduction, which introduces the writingbackground, innovation, significance, and methods. Combined with development ofdomestic animation, treat the domestic animation after the animation industry in thenineties watershed as object, classic case analysis as basis to summarizes theevolution trend of domestic animation and provide theoretical support for thedevelopment of domestic animation.The second part: This chapter introduces the domestic animation achievementsin the nearly three decades. Mainly from the rich humanistic care of domesticanimation, artistic characteristics with rich traditional cultural implication,substantial increase in production level, industry achievement of domestic animationfour aspects to analysis. Set classic domestic animation as an example, fully affirmedthe remarkable progress of domestic animation in the nearly three decades.The third part: This chapter mainly elaborates the problems facing in thedevelopment of domestic animation. Mainly from the backward moral lead ofdomestic animation, low educational, the lost culture core, low production standards and the young production team five aspects to analysis.The forth part: Conclusion and Suggestions. Summarize the successes andfailures of domestic animation in the nearly three decades. Get to know the causesand laws of success and failure, which give certain significance to the futuredevelopment of the domestic animation. Finally based on the actual problem, putsforward the coping strategies.