A Study On Tourists' Experience From The Perspective Of Semiotics In Guangzhou Cultural And Creative Industry Park

In the context of this paper, the depth of China’s economic transformation, tourism and cultural and creative industries as the two core research scope to semiotics perspective, explores the cultural and creative industrial park in this emerging tourist destination in the tourism development process, its experience factors result in the formation of visitors to experience and influence. This paper summarizes the research literature on the basis of domestic and foreign tourism semiotics and tourism development of cultural and creative industrial park and typical cases, through Guangzhou City Cultural Creative Industry Park macro research will focus on the research object Redtory this on a single case. Through in-depth study of semiotics and Redtory of field research, I use interview, observation and questionnaire to get a first-hand data and information, combined with statistical analysis of quantitative and qualitative analysis of Redtory visitors sign in Experience perception and experience the process of in-depth discussions. Construction of the base effect in Redtory visitors to experience the semiotic model, using quantitative analysis of the mean and standard deviation, cluster analysis, correlation analysis, cross analysis obtained Redtory symbolic tourist perceived image focused on: the "petty feelings", "human temple", "Art Space", "shopping bargains," the four symbol subjective feelings. And visitors in accordance with their perceived type and demographic and sociological background of tourists divided into four categories with different symbol attributes and characteristics of its own: A type of adventure travelers dream; B Petty travelers who chase; C romantic life type tourist; D symbol sightseeing tourists. And classification analyzes the impact of different types of tourists in terms of Redtory experience satisfaction performance is not one by the different characteristics of semiotics elements. Finally I made before Semiotics of Cultural Creative Industry Park in the background tourism product design philosophy, while combing the focus of Semiotics Perspective cultural and creative industry park tourism development. We want to deepen theoretically fill the blank semiotics case studies in tourism studies, while providing a new perspective and recommendations for tourism development of cultural and creative industrial park in Guangzhou and even the country.