| When the film and television animation as a popular known as the emerging culture art,its unique symbol system, communication and cultural value, virtually influence on modernand contemporary people’s thought, behavior and communication way, it will introduce realpeople from false, and provides a deep understanding the world and understand the differentnational culture, to participate in the vast space of cultural exchange. At the same time, alongwith the coming of information age, the "globalization" development of animation art, alsoprovided a broader, more quickly, more convenient exchange and communication opportunity,make its sending a unique charm in cross-cultural communication.For film and television animation art as human and cultural ideology of special art form,has always been to get people’s attention, and in an unstoppable momentum gradually comeinto our lives, to attract our generation after generation. It with its own unique artistic form,presents a microcosm of social culture, and exert a subtle influence on changing socialenvironment, influence people’s behavior in daily life. It can build a different from the real life,give people the feeling of the "real". People also through experience to feel an unprecedentednumber of high-tech audio-visual feeling, so, what is the formation and development ofanimation art? Differences and relationship between the style of is what? What reason iscaused our country animation art huge gap with other countries? Is the gap between technicallevel, is the creative team level standard, is the formation of animation art industry scale, orbehind the lack of historical culture and national style? In virtual animation to bring thepeople behind enjoy unlimited audio-visual and spur, and hidden suggests how social andcultural phenomenon? In the contemporary animation art creation, to discuss and study thesocial and cultural phenomenon, and the reason for the lack of national cultural style andaesthetic value, it is necessary. |
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