The Abstraction And Concreteness Of "Bai" - On The Design Idea Of ​​the Original

Kenya Hara is Japanese Mesozoic international graphic design master, his design works are favored by designers and consumers around the world. His unique design style and witty humor and appealing design language deeply infected with me, from the Kenya Hara′s writings I also learned a lot of new design concept and design ideas of education reality significance.Kenya Hara is put forward about the design concept of "white" is the essence in his design style, the most part of his personal representative, very worthy of our reference and study. In this paper, from Kenya Hara′s "white" definition of culture, the original, the Kenya Hara ′s works analysis the concept of "white" the artistic value of three parts, hope to send the original from many angles, three-dimensional Kenya Hara this seemingly abstract theory of specific detail. The design of Kenya Hara is rooted in traditional Japanese aesthetic, the "white" incisively and vividly that the Japanese traditional colour is applied, when a "white" has become a kind of design theory understood and accepted by the world of design, "white" has gone from Japanese aesthetic span in the melting pot of aesthetics in the world.Kenya Hara use unique design perspective, nationality and humanity design aesthetics of design thinking to create designs, enlightenment to modern design. Hope Kenya Hara ′s "white" concept can guide our design practice at the same time also let us modern young designers to tradition and inheritance belongs to our own color aesthetics, to make more of our own nationality, contemporary and humanity’s outstanding design works.