A Study On The Problems And Strategies Of Business Chinese Teaching

Along with the deepening of the reform and opening up, China’s economic development level and the comprehensive national strength increasing, the spread of Chinese culture in the world and to enhance the popularity, more and more foreign culture, language, scholars began to study Chinese culture, Chinese scholars began to spread and popularization of Chinese, in addition to daily language and cultural studies, China has brought to the attention of the international business market, China’s market in the proportion of the share of the global economy and trade is more and more big, the business activities of the Chinese use Chinese as a foreign language has become the focus of education and research.With the acceleration of global economic integration and China’s accession to the WTO after the market opening degree of further improved, increasing of international commerce in our country, the foreigners who engaged in business activities in China is increasing year by year, and mastering the use of business Chinese to use demand has become the most international business people, business Chinese teaching has become an important part of teaching English.At present, the business Chinese teaching has become a hot field of teaching Chinese as a foreign language, many education institutions at home and abroad have set up relevant courses, participate in the course of the number of students and levels are increasing, but for teaching research and practice are far from meet the needs of the market, the demand for student analysis does not reach the designated position, backward teaching methods and teaching concepts, lack of necessary situational teaching process into the teaching method, examination mechanism is not scientific and perfect problems such as significant.In particular, the current domestic business Chinese teaching exists serious phenomenon of "behind closed doors, textbook writing and BCT examination paper set can not completely meet the needs of the marketing students, seriously affecting the effects of teaching and the promotion of Chinese development.This issue has caused the attention of the relevant scholars and researchers, but the existing research focused on the theoretical level, or the study of education method, from the perspective of students through the regression analysis to understand the business Chinese teaching problems of the research is less, empirical research is rare, this paper tries to through statistical empirical analysis research, understand the business Chinese student interest in learning, motivation, regulation and the basic conditions of learning anxiety, analysis of the problems existing in current teaching and examination mode and cause, from the teaching idea, teaching method innovation and improve the existing teaching material, examination paper the Angle of business Chinese teaching problems put forward countermeasures, and puts forward Suggestions on business Chinese promotion, provide the basis for future business Chinese teaching and promotion and reference.This article is divided into five chapters. The first and second chapter is the business Chinese teaching background, research significance, research status at home and abroad, and this paper elaborates the research methods course;The third chapter is about the business Chinese students’ learning motivation, interest and education situation for the empirical analysis, using regression analysis method to draw the business Chinese teaching problems and causes;The fourth chapter is aimed at the existing teaching idea, method and the teaching material reform of examination paper put forward the corresponding countermeasures;The last part is the conclusion and prospect.Hope that through this study, fill the blank in the research of foreign business Chinese teaching research in empirical, puts forward more in line with the actual teaching and examination methods, to respect the principal position of students’ learning, improve learning effect, achieve the goal of promotion and the promotion of business Chinese teaching.