| Culture media organizations have been carrying socialist cultural construction and perpetrators, but because the nature of the long-standing institutions, resulting in their inefficiency, has been unable to meet the rapidly growing demand of socialist culture. Currently in our country to deepen cultural restructuring, accelerate the development of cultural industries in the context of the Shanghai Oriental Media Group Co., Ltd. as one of the cultural media industry leader, how to conduct research into enterprises, formulate development strategies as soon as possible, in order to continue to lead the industry and made leaps and bounds all have very important significance.This paper mainly through internal and external research A cultural enterprises and on their own political, economic, social and industry restructuring motivation,cultural products rely on the theory of public support, with PEST, SWOT, five forces of competition and other modeling tools, analysis a cultural enterprises,though with good brand influence and multimedia development layout, but still long-standing institutional inertia, and cost control ability weak, such as unrealistically high conversion problems. In this paper, in the face of competition from new media and user needs increasing,restructured development strategies must take is to conduct enterprise management, rationalize the institutional mechanisms to establish a variety of modern enterprise economy, finance, assets, human resources, etc. management system, strengthen management and control capabilities;launch services market,market-oriented,customer service,improve the user viscosity;increased industrial development efforts to control costs,to carry out capital operation, improve profitability and achieve the full development of the media industry for the future of the Group lay the foundation for the overall market.Also similar to the smooth development of cultural enterprises also provide a reference value. |
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