Research On The Development Strategy Of D Culture Company

At present,China's economic and social development situation is very good,the development of cultural industry meets a good opportunity.In order to meet the People's growing yearning for a better life,the state proposes to develop the cultural industry into a pillar industry of the national economy and consolidate the building of a strong socialist culture.As far as Guizhou Province is concerned,due to the poor foundation,weak foundation and late start,the cultural industry is still scattered and weak on the whole,and it is lagging behind in the country.Although through the unremitting efforts in recent years,the cultural industry in Guizhou presents a good situation of accelerated development,but it is very difficult to achieve the goal of cultural industry becoming a pillar industry of the national economy at the same time as the whole country.Based on the above research background,this paper takes a private cultural enterprise which is relatively small in scale,its operating system needs to be perfected and its strategic management level needs to be improved as a case,by analyzing the political environment,economic environment,social environment and technological environment,from the Industry Development Trend,value chain,competitors and benchmark enterprises,the industry key success factors and other aspects of the analysis of the company's medium environment for research,and on the resources held by the enterprise,the core capacity and other in-depth explanation.Through the Comprehensive Research and analysis of the internal and external environment of the culture company,using the SWOT model,this paper studies and judges the company's next development strategy,the growth-type development strategy is chosen as the enterprise development strategy.According to the actual needs of enterprises,the paper makes the development plan with concentric diversification,and expounds how to implement and how to ensure.This paper studies the development strategy of this private cultural enterprise by means of "dissecting the sparrow",in the hope that the enterprise can give full play to its advantages in resources and capabilities under the background of the thick accumulation and thin development of the cultural industry and the integration of culture and tourism,through the implementation of concentric diversification strategy to promote enterprise economic growth,enterprises in 10 years to transfer board IPO strategic objectives.