On The Application Of Rebellious Thinking In Advertising Design

In the nineteen sixties, the United States launched a rebellion hippies mainstream cultural movement, they defy tradition, ignoring the moral, spontaneous away from the mainstream society, an outrage in the mainstream of society to express their lifestyle society and the reality of treason, from then on, rebellious thinking began to enter people’s horizons and getting known. Treasonable term thinking is translated scientists have been applied to the translation studies, and made a lot of related research, highly respected, but less of the domestic application of the concept in advertising design, design thinking most about advertising The research is still at the top of Training Creative Thinking.This article rebellious thinking and advertising design linked to the cultural background of the nineteen sixties, discusses psychedelic ad is affected by rebellious thinking, spoof ads, absurd ad, Thriller advertising and other advertising works, from artistic expression start with in-depth analysis of the impact of these four ad consumers. Hoping to add rebellious thinking theory in advertising design, in theory, get in on a new application, more efficient, more practical effect of advertising design thinking.