Fishing Lantern Festival In Jiaodong:A Study On Communication Via Folk Beliefs And Sacrifice Ceremony Of Sea

Ritual communication is a process in which values and meanings related to a specific culture are created and developed,i.e.through interactive communication activities involving symbols with symbolic meanings,in which spiritual construction and sharing are achieved.With the changes in the external environment such as the variety of media communication in modern society and the intervention of mass media and new media,the traditional performance and communication process of marine folklore activities represented by local folklore characteristics have changed.As a traditional cultural event with a long history,the Fishing Lantern Festival has developed into a national intangible cultural heritage,and the combination and sharing of multiple symbols constitute the symbolic system of ritual communication,and a complete and rich ritual link is constructed.By examining the current situation and changes of the marine folk culture activities represented by the Fishing Lantern Festival,we explore how to make full use of the technology of the information age to win more space for communication in the new form of language.This paper takes the cultural communication activities of the Fishing Lantern Festival as a case study,combining the perspectives of communication science,anthropology,sociology and cultural geography,and examines the process of cultural rituals and analyzes the symbolic composition,the interaction between people,the transmission of symbolic meanings and the interactive process of ritual communication.Based on the historical tracing and modernization of the evolution of the festival’s communication activities,we explain how the participants consolidate their own identity and local cultural identity through the communication process of internal and external interaction and communication.The Fishing Lantern Festival began as a ritual event for the people of the coastal region to express their beliefs about the gods and spirits of nature worship.With the intervention and use of new media,the motivation for group participation has changed in this context,and the internal symbolic elements have been added,subtracted and reorganized.The nature of ritual activities has changed,and the representative ones are:the proportion of performances in ritual activities has increased,and the transformation from"entertaining the gods" to "entertaining people" has been completed;the psychology of group participation has changed,the types of audience groups have been diversified,and the scope of communication space has been expanded.The ritual activities of the festival have also become a cross-sectional collection of different communication processes,which exist under the framework of marine culture communication.The festival has evolved into a cultural communication event that combines folk culture,communication activities,entertainment performances and public revelry.Among them,marine beliefs,as a representative of marine spiritual culture,together with specific spatial and temporal conditions,performance and performance methods,and group interaction among participants,constitute the symbolic communication system of the Fishing Lantern Festival rituals.Therefore,the combination of ritual activities,group interactions and interactions,and related performance contents realize the practical framework of the Fishing Lantern Festival.As a cultural event,the festival has redefined and redefined the roles of the communication process,which not only breaks the traditional fixity of the roles of communicator and recipient,but also divides the roles of the participants into those who guide the festival,mainly the government and related social and cultural organizations,and those who watch the performances.The individual,as the smallest unit that inherently carries memory,rewrites,corrects,and reinforces memory-related content in the interactive process of interaction and communication.The collection of memory elements with the same emotional properties constitutes"our memory",and a sense of cultural belonging and local identity is constructed.The deep structure of the Fishing Lantern Festival is the dissemination and development of traditional Chinese maritime culture in modern society.It contains traditional activities,mainly the parade and rituals of Matsu,Goddess of the Sea,and entertainment activities,mainly the rice-song performances.Music,dance,ritual objects and colorful dominant symbols run through the entire communication process,together creating a complete communication field.The emergence of new communication methods has broadened the spatial and temporal scope constructed by the traditional symbolic media.How to adapt the ritual activities as national intangible cultural heritage to the new era and how to reconstruct and reconstruct the meaning of communication through symbolic inheritance and innovation in the process of cultural reproduction and communication,and how to shift from one-way communication between human and god to interaction between human and human after the traditional ritual activities have lost their feudal color.In the process of researching the communication of marine culture represented by the Fishing Lantern Festival,how to fully concentrate the power of the official,groups and individuals,play the cultural communication synergy through multiple composite communication media,accelerate the flow of traditional marine cultural meaning,and promote social integration has become the main research direction of this paper.