| This article is based on visual communication design development of the state as the background to the brand logo design point of view, select from the evolution of the brand logo design aesthetic point of view the concept of the development of modern brand logo change designed to explore the aesthetic characteristics of the brand logo that occurred on the brand logo the dynamic design of the status quo, that is, in the modern means of information dissemination network media, mobile media, describes the brand logo flexible dynamic performance. Scientific and technological progress driven by the media focuses on the development, change of corporate awareness of the brand image, the impact on the audience’s aesthetic needs of the brand logo and other factors on the dynamic design of the brand logo. From the aspects of thinking, design, application forms and other dynamic analysis of the design performance of the brand logo, we must break the traditional concept of thinking, to explore future design more suitable for the requirements of the times, more in line with audience needs dynamic brand logo design work. Outlook and dynamic design brand logo has been gradually developed into a new trend of the future visual communication design. |
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