Research On The Dynamic Logo Design Of Sports Events

With the continuous improvement of contemporary people's living standards,people begin to pay more attention to the health of the body.Therefore,more and more people take part in sports and enjoy various sports events.In addition to some major sports events such as the Olympic Games,Asian games,Sporting events at home and abroad also become more abundant,and other sports competitions including amateur competitions are also held in full swing.So the sports events are becoming richer and richer.With the promoting and deepening the marketzation of sporting events,sports events gain more market share and higher attention,and begin to pay close attention to the means of propaganda and utility.As one of the important sports event propagandas means — " sports events logos " also puts forward higher requirements,which should not only can stimulate the audience to actively participate in but also can reflect the demand of the modern society.At the same time the conveying a variety of positive spiritual connotation,play to see the invisible but has a huge impact on society,which can not be ignored.Designers began to find a new breakthrough on the basis of the original design way,hope to design the event logo both to and corresponds to the contemporary social politics,economy,culture,and can bring more entertainment for audience and higher aesthetic interest,and it also can form a certain brand,while accurately convey all kinds of sports spirit,has a certain degree of brand recognition.With the development of high-tech industry,the emergence of digital media and the popularity of mobile network,the design of event logo has the possibility of diversification.Under the background of the rapid development of new media,new media and new technologies keep emerging.Some designers begin to try to make better use of the existing technical support and find the unity of art and new technology on the basis of the artistic expression of the original logo design.Thus,the dynamic logo,open the new door of the event logo design,let people have a new visual experience,but also let the audience get more differences from the previous brand new user experience.The research starts with the design of sports events logos,with the design of the dynamic sports events logos as the main research entity.First of all,it analyzes the relating concepts of sports event logo and summarizes the value of sports event logo to determine the necessity and feasibility of the research.Based on the development of modern society and the development of new media technology,this paper analyzes the trend of the dynamic development of sports event signs,and further explores the reasons for the trend of the dynamic development of sports event signs.Then,through the analysis of relating concepts and characteristics of dynamic signs,the expression forms,design methods and expression methods of dynamic signs are sorted out.Combined with the specific characteristics of sports events,the application of dynamic signs in sports events is studied.I hope that both in the scope of sports events or the whole logo design,the thesis will be able to play a certain role in inspiring the development of logo design in the future.