Light Film Research

In recent years, with the advance of reform of the film industry, has increased steadily movie box office, the Chinese film market after the United States became the world’s second largest film market. Development of the film industry to make domestic film creation theme richer, a group of young filmmakers began to emerge, they injected a youthful vitality to Chinese cinema, has become a new benchmark Chinese film-making, they shot the movie, such as “Du Lala Getting Promoted” “33 Days After Losing Love” “Lost In Thailand”“So Young”“Tiny Times”, change the domestic "fantasy film" big production scenes features, by virtue of the type of subject choice, fresh image style, close to the characteristics of the audience, to satisfy the aesthetic needs of the audience, and won a reputation at the box office, becoming the domestic film the new box-office force. Academic community called these films “Light film”“ Net born generation movie”“ The phenomenon of the film”. Although we all understand the characteristics of each type of film, but the actual discussion together these types of movies and differences. This article will take the "light film" as the research object,analyze the background of the “light film”,through the analysis of its terms of creative ideas, core values, like the audience to explore the light film to win market reasons and development in the new era of environment.This paper is divided into six parts: introduction, a brief overview of the background, academic achievements review relevant research, the concept of "light films" by comparison with the "net generation of film students" and "movie phenomenon" definition. In order to analyze the cause of light film audiences and box office, it must address light movie history background and the present condition of industrial development, The first chapter put light film industry environment analysis, from the policy environment, economic environment and social environment from three aspects this paper expounds the background of light film.Because of its unique artistic techniques,the light film get the audience recognition.The second chapter light film creation concept, through the analysis of the specific text mainly from the production strategy, subject matter, audio-visual language three aspects discussed. The third chapter is mainly based on light film of social value and industrial value, from light film adapt to the development trend of mass culture, establish new aesthetic standard and realize the new movie features three aspects discussed. The fourth chapter, analyzing the characteristic of the light film audiences mainly from the pursuit of entertainment first, expect emotional resonance, discusses three aspects: the desire for social interaction. Although light film continuously harvest high box office and good reputation, but insufficient still cannot be ignored in its creation, epilogue part on the basis of summarizing the full text elaborates the development prospects of light film, analysis of deficiency in the development of the film, makes every effort to have correct understanding on light film. The presence of the light film breaks through the previous film creation idea, to satisfy the psychological demands of the social public, activate the market enthusiasm screenings, enrich the cultural diversity of the domestic industry, constantly create a ticket, attracted the attention of the audience and the media industry., of course, the light behind the film to achieve significant business achievements, still exist some limitations on the artistic creation, only have a correct understanding of the advantages and disadvantages of light film, depth explore light film won the cultural reasons behind the box office, in order to better promote the development of Chinese film.