"Tagore" In The Field Of Communication

Rabindranath Tagore’s visit to China is an important event not only in the history of India cultural intercommunication,but also in the history of Chinese New Cultural Movement.In 1924,Tagore came to China to give lectures.Tremendous special issues concerning about Tagore’s visit of China appeared in all the Chinese big presses and magazines.During his visit in China,Tagore gave 20 public lectures and dozens of small-sized talks which were reprinted by all the influential newspapers and magazines,thus causing the Craze of Tagore in China.This paper is trying to study from Agenda—Setting Theory,through arranging the news and introductions about Tagore in Chinese big presses and magazines during his visit in China.The media made big contribution to the Craze of Tagore in China,they made different images of Tagore by setting agenda in the newspaper.There has some papers giving study about Tagore’s visit of China,however,most lately research results giving focus on the relationship between Tagore and China,this paper would like to give a study from Agenda一 Setting Theory as supplement and innovation to the traditional way.When reviewing on the Craze of Tagore in China,Tagore’s personal charisma is widely perceived as contributing to this thing,but the news and introductions about Tagore in Chinese big presses and magazines is also an essential prerequisite.The central thought of the Agenda—Setting Theory is communication behavior which is to manipulate people’s consciousness and guide their will in an attempt to control their behavior and make them undertake social activities.The Agenda—Setting Theory build up a balance between the writer and editor agenda,and attracting the audiences to participate in.Tagore’s visit of China was actually a normal visit of culture communication and friendship,but it was due to the special environment of China at that time.As two influential magazines,Short Story Magazine and Chinese Youth not only promoted the dissemination of Tagore,but also made it become a target of debate in Chinese ideology and culture circle.