Research On China 's Microblogging Public Opinion Supervision From The Media

With the continuous development of digital communication technology, information dissemination way to update quickly, our country has entered into a represented by microblog since the media age. Nowadays, microblog supervision by public opinion has become a very important part of power supervision system in our country. As a form of supervision by public opinion, Although there is no mandatory microblog supervision by public opinion, but its spirit, moral force is also not allow to ignore. At present in our country, in the period of the transformation of economic and social structure, under the background of strengthening the construction of democratic politics, the period of the mainstream social value orientation as the guidance fair and justice. In such a background, the party and the government clearly put forward to strengthen democratic supervision; supervision by public opinion play a good role, power must be exercised in the sunshine. The emergence of the microblogging platform to reduce the cost of ordinary people to participate in the supervision of public opinion, improves everyone’s participation enthusiasm. As a democratic supervision is one of the important forms of microblog supervision by public opinion, it has become a important way of citizen political participation, and also became the symbol of the nation’s political civilization. Therefore, since the era of media weibo conduct the thorough research to the supervision by public opinion, it can sufficient of democracy, and enable to participate in the national and social affairs management of many people.In this article, based on the study of public management and communication of knowledge theory, Using the case analysis, literature and questionnaire survey research approach, in order to supervision by public opinion as the research object, this article expounded in detail microblog supervision by public opinion for the positive influence of our country’s democratic political construction, points out some problems of the microblog in the development process of supervision by public opinion, and analysis of the causes of problems and put forward relevant countermeasures, suggestions. The main content is summarized as follows: The first chapter, use the domestic and overseas of other countries for reference to research achievements of microblog supervision by public opinion of theoretical value and practical significance in detail.The second chapter, for media age, supervision by public opinion, the network supervision by public opinion to explain, microblog public opinion supervision and so on related concepts to explain respectively, and introduces basis of this article theoretical, including the theory of good governance, civil society theory, and the fourth power theory.The third chapter, analyzed the microblog of supervision by public opinion, including the technical foundation, social and cultural environment and related institutional guarantee; And then, to summarizes the current our country by means of questionnaire survey microblog supervision by public opinion development present situation, it mainly four aspects and problems to supervision and wide coverage, strong surveillance, the government attaches great importance.The fourth chapter, enumerates the since the media age microblog public opinion supervision in our country under the existing problems and the cause of the problem. microblog problems include the supervision of public opinion supervision designated position of badly, irrational participation of mainly, Public opinion information the good and bad are intermingled, Inadequate supervision、have contingency and so on, the causes of these problems include four aspects, government awareness deviation, lack of government information public opinion supervision, participation subject a wide range of new and the imbalance of the participation.The fifth chapter, this paper puts forward the media age the suggestions of perfecting our country’s microblog supervision by public opinion, includes six aspects the government should attach importance to supervision of microblog、to strengthen the management of network public opinion、to strengthen the construction of microblog related laws、pay attention to the quality of government affairs microblog、the fusion of microblog and the traditional media and develop medium of microblog users literacy, etc.Finally is the full text of a general summary.