The Study Of Government Credibility Construction Under The Network Public Opinion Crisis In The Age Of Microblog

With the rapid development of information technology, the Internet has becomeindispensable information processing tools, including the rise of MicroBlog has set off a newway of spread of public opinion. The impact of the network technology to the traditionalmedia is more and more embodied in the social communication form and on the reform andinnovation of information propagation mode. In2010known as the first year of MicroBlog inChina, China’s MicroBlog Age started. The MicroBlog brought a new way of communicationto Chinese people, also build a new bridge between people and the government and made aprofound impact on the way the government work. In2012as China’s news media, of the firstyear of MicroBlog platform connected grassroots network and officialdom, making theintegration of government and social discourse communicate equally, participating in thesocial construction of long-term, stable and system.Due to the presence real-time, and expeditious, MicroBlog became the center of all kindsof information collection and distribution and an important source of social public opinion.The MicroBlog platform become public opinion spewing channels In the absence of correctguide, the public opinion will turn into extreme and irrational blind, even come into beingabuse and attack, spreading rumors, disclose privacy, release the illegal activities such aspornographic violence and bad information, misleading people’s ideological cognition, thusbrewed in cyberspace public opinion crisis, brought huge challenges to social management.This requires that the government must fully understand the social influence of the Internet,network public opinion crisis awareness, preparedness and response network crisis publicopinion actively, improve the network public opinion guide mechanism and resolvingmechanism, improve the network virtual social management level and the ability to networkpublic opinion crisis, so as to improve the government’s credibility.In this paper, from three angles of politics, public management and communication, byinvestigating the present situation of our government credibility, to analyze the causes ofnetwork public opinion crisis, characteristic and its influence on the government’s credibilityin the age of Microblog, pointed out the opportunities and challenges our government facedwhen they in the crisis of network public opinion. Put forward the guiding suggestionsand countermeasures, in order to made the beneficial exploration to government’s credibilityconstruction of our country in the age of Microblog.