Research On Public Opinion On Government Microblog In Response To Public Emergencies

With the continuous innovation of information technology and the change of media technology,news is disseminated very quickly in the current complex public opinion environment,and in a short time,it can produce the influence of public opinion that traditional media can not reach.In addition,with the increasing popularity of fast-selling entertainment,it is difficult for people to make accurate and effective judgments in the rapid change of media information updates,which creates good conditions for the growth and expansion of negative emotions.In such a media environment,our government's public opinion departments are facing enormous challenges.The authority image of the government needs to be maintained urgently.How to enhance the credibility and guidance of the government through the main public opinion channel of government micromedia is a problem that governments at all levels need to solve.In public emergencies,network public opinion has the dual characteristics of openness,freedom,suddenness and complexity of public opinion and public crisis.In addition to the rapid spread of rumors in the network environment,the government needs to deal with the multi-source pressure from the people,the media and the superiors in a short time.On the one hand,the establishment of micromedia in various government departments has become stable,and gradually developed to the stage of integration;on the other hand,the inadequate business capacity of government micromedia managers has become increasingly prominent.In the context of social transformation,various problems and social contradictions are intertwined,which often leads to frequent emergencies.Therefore,in the face of unexpected events,how to control public opinion and guide it has become a major issue before the government.In addition,some local governments lack experience in dealing with emergencies,resulting in decision-making errors in dealing with emergencies,which damages the credibility of the government and has a negative impact on the image of the government.Once an emergency occurs,all kinds of speech spread rapidly.If not handled properly,it is likely to cause rumors to spread,thus triggering a crisis of public opinion.Along with the enhancement of netizens'democratic consciousness,more and more people actively participate in the dissemination of public events by means of internet,micro-blog,Wechat and other tools,which makes some contradictions in the real society quickly form a storm of public opinion in the Internet and circle of friends,and poses a severe challenge for public service institutions to cope with the crisis of public opinion.Along with the challenges,it is possible for the government to use micromedia to shape its image and enhance its credibility.Government microblogs and government Wechat have set up a new communication platform between government and netizens.By strengthening the research on government micro-blog and micro-letter,it will enrich the government's communication theory under the new media environment,and enhance the government's control over the new media.In emergencies,government micro-blog and micro-letter,as important channels of communication between the government and the public,play an important role in guiding public opinion.Government and related departments can publish authoritative government information through government micro-blogging and government micro-letters.In the face of public concerns,we should timely interact with netizens through new media to enhance the credibility of the government.Therefore,in the context of the era of big data,government micromedia plays a vital role in promoting government openness,dealing with crisis public relations,and enhancing the image of the government.This paper mainly studies and analyses the response process of government micro-blog in public emergencies.Through quantitative and qualitative analysis of several cases of government public opinion with wide influence and fierce response from the masses,and combining with theoretical research,this paper tries to clarify the response process of government micro-blog,and through data mining analysis to quantify the response effect,to answer how to better respond to government public opinion events.