Study On Existing Problems And Countermeasures Of Development Of Bancassurance In China

It is generally accepted by domestic financial researchers and managers that the development of bancassurance in our country is following a main trend of management integration in international financial circles; however, bancassurance in our country is still in a preliminary stage of extensiveness because of lack of theory and practical experience. This dissertation focuses on the existing problems and underlying restrictive factors during development of bancassurance in China and provides some countermeasures and proposals. Some theories and background of bancassurance are introduced at the beginning; the motivation, developing process and current situation of bancassurance in western countries are detailed in addition; On the basis of positive review over development of bancassurance in China, the existing problems and underlying restrictive factors are' analyzed afterward; Some countermeasures and proposals are provided finally in this articleThe main research conclusion of this dissertation is as follows:1. Bancassurance is one of the most important innovations during today's financial development. The advantages of this kind of innovation are reflected in following respects: (l)The development of bancassurance is beneficial to the improvement of efficiency and profitability in banking business ; (2) The development of the bancassurance will increase the depth and density of the insurance; t3)The development of the bancassurance can offer One-Stop service for customers to meet customers' multiple demands and can upgrade market competitiveness for the managerial bodies in financial circles; (4)The development of the bancassurance can improve the innovation capacity and operation efficiency of whole financial system for one country from macroscopic aspects to meet the needs of economic development and promote the sound development of our economy.2. The development of bancassurance is influenced by all kinds of factors. These factors can be categorized into three groups: (l)demand factor. Products and service that the bancassurance offers should be accepted by consumers, therefore, the key to the development of bancassurance will depend on the demand status in the market, such as the whole demand level of the market and the demand structure of the market. (2) the supply factor. The development of the bancassurance could mainly relies on their supply capacity, service quality, cooperative ways, institutional building, product promotion& innovation, talents'...