Study On Developing Strategy Of Fruit Industry In Shaanxi Province

Our country is in the key stage of reforming and developing , the region advantage of developing the fruit industry in Shaanxi is richly endowed by nature , It's important meanings for increasing peasant's income and bringing about an advance in economy of Shaanxi to accelerate fruit industry's industrialization paces relying mainly on apple. The research adopts objective locy is in the key periods of the reform and development at present, There are mang opportunities and challenges in the market. Developing fruit industry's industrialization management can improve the organization degree that peasants enter the market ; improve the agricultural industrialization of our country that enter the international market ; partiation,fixed investigation and research systematically dynamic analysis and combines qualitative analysis together.It's main result and coclusion are as follows: The concept of fruit industry's industialization management is define the mechanism of fruit industry's industrialization is systematically analysed.It point out that the operating mechanism of fruit industry's industialization management is the behavioural norm of systematatic operateion rules and pluralism participated subject,it is the result of mechanis of distribution of interests,run tied mechanism,scientific mechanism of management, security mechanism and macro adjustments and controls mechanism interacts and connect each other. Combine the current situation of the development , characteristic of fruit industry of Shaanxi, divide industry's development of fruit industry of Shaanxi into three stages: The first stage: Spontaneous stage of fumbling of all parts in the location from initial stage of the 1990s to middle period of the 1990s; The second stage: It was the constant innovative stages of the theory and practice from middle period of the 1990s to the end of 2001; The third stage; Have entered a new stage of fast development since fruit industry industrialization of the end of 2001. Through engaging in competitiveness analysis to Shaanxi Province fruit, It propose that fruit industry' s industrialization of development of Shaanxi has the advantage of being natural, resource advantage, position advantage, scale advantage, technological advantage, price advantage and policy advantage It has stronger competitiveness in the whole country that the Shaanxi apple is developed, it shows mainly: Market share is great, occupy the leading place in the whole country; The ecological resource advantage of the Shaanxi apple is richly endowed by nature , Wei north plateau is China and even the best aristogenesis area of world apple, the quality apple of produced is excellent, and the price advantage of competition advantage is obvious;advantage area: accoding to the ecological adaptation of index,industry's foundation,the adavatage of development and potential administrative division,apple advantage area in Shaanxi are divided into 27 apple industial couty,20 specially process to the fruit industry couty in Shaanxi. The competition of Shaanxi's pear is weak in producing stage and marketing stage,it exist many differences from cost,quality defferce,brand of the products,etc.It lacks competition in market at home or in foreign. Advantage area:from north of Wei river to south of Wuding river,500 meters above sea level,where is white pear aristogenesis area and 16 couty of Han river basin are sand pear aristogenesis area. The red jujube is a trational export product in Shaanxi province,there is few expert volume all the time,but it is supplementary to export of the red jujube.Advatage area:the Yellow River bank of north of Shannxi province,area of Jing River and area of Wei River,it include 17 couty (district). Qinling Mountains northern foot of Shaanxi and Han River basin climate are warm, the rainfall is plentiful , the land is wide, the soil is moist and fertile,where are suitable of world high-quality kiwi fruit, produce kiwi fruit that can enjoy high reputation in the international market. Advantage area: One that is with northern foot of Qinling Mountains, such as Zhou Zhi, Hu County , Chang An , Ba Qiao, Mei Couty,Qi Shan,Chen Cang,and 10 couty of Han River basin ,Cheng Gu,Nan Yang,Yang Couty ,ect. By anaysis of typical examples of organization mode that"Company+the base+peasant household"is built by Shannxi Huasheng fruit industry Company and Bai shui Hongda fruit company,their main measure are taken as follows: made the implementing scheme of construction of base of high-quality fruit, according to fruit grower's voluntary principle that unites with enterprises, implement size combine, with short to mend long; Strengthen one's own strength, promote fruit grower is it make profits for goal with enterprise to raise an increase of, have little to reach heavy, construction progressively ; Set up the organization security system of construction of base; Unite peasant with technical backbone build up with sci-tech model household production and marketing unite base; Propagate the practical technique to the fruit grower, excite the interest that peasants study science and technology; Establish the model household who are getting rich, influence villagers around; Set up peasant's technological association, let peasants helped oneself , study oneself. Main achievement made: By the construction of base of high-quality fruit , have promoted the increase of fruit grower's income and improvement of the living standard; Peasant's technology awareness , market competition consciousness are strengthened notably, the educational level is improved Structure the support system of fruit industrialized development of Shaanxi, including: (1) Establish the system of perfect market. Strengthen the software and hardware construction of the market for farm products; Strengthen the market system construction taking wholesale market as the centre; Develop the rural capital market in a more cost-effective manner; Improve peasants' organization degree; Strengthen fruit industry's market information system construction, promote the integration of production and sale.(2)Depend on science and technology, promote the comparative advantage. Strengthen the input power of agriculture's scientific technical research; Set up and amplify improved variety reproduction and popularize the system; Improve peasant's quality, train modern peasants.(3)Take the road to big group's development, implement theleading strategy.(4)Propose suggestion about development policy of fruit industrialized development of Shaanxi.