Study On Networked Marketing Of Real Estate Enterprise And Its Application

Along with china became a member of WTO, the tendency of economic globalization and integration will influent Chinese real estate corporation increasingly, some international real estate giants will enter Chinese market, competition scope expanded. At same time, new economic development will cause basic influence about whole economic immanent and increase model, it will bring fierce challenger to traditional real estate corporation.Under the pressure, in order to ensure real estate industry developed healthy and sustainable, play the important role as pole industry. It should increase innovating ability under new condition. Real estate industry not only is a traditional industry, but also is a new economic industry. When traditional real estate industry combined with information technology, new concept will inject, a new developing space emerged. Real estate network became a important developing direction. This thesis is focused on the real estate marketing problem in real estate network. The detail research contents include:(D Investigate global real estate corporation network sale realistic condition, analyze real estate production peculiarity in network sale, and summarize the content about network sale.(D Combine with Chinese practice in recent years, from planning, construct, sale management and property management four aspects, carry out feasibility research on network tailor, network stock, client network and community information.(3) combine with traditional sale strategy portfolio and network character, research some problems in network sale.(4) Based on the introduction and analysis of the application of networked marketing in Huilongwan national healthy engineering, a kind of network structure of networked house sailing system of Huilongwan national healthy engineering are presented, and the system function requirements are discussed also.