On Integration Of The Regional Tourism Development

China is one of the countries with the richest tourism resources in the world.With twenty years'fast development,the tourist industry has expanded rapidly. More and more tourism products have been created.Facing an ever increasingly fierce market competition,different regional tourism institutions have to come to realized that it is vital to improve the overall image of regional tourism and to enhance the tourist competitiveness through the integration of the development of the tourism industry. On the other hand, it has given me a number of problems: in coordination, disorder of competition and management, repetition of construction at a lower level, and destructions of natural resources. Therefore, based on the relevant theory studies,we must constantly probe and summarize the influential factors,the basic principles,and the specific contents of integrating the development of the regional tourism, thus providing tourism professionals and administrative staff with theoretical instructions so as to avoid the possible danger during the tourism development and to improve the efficiency of using regional tourism resources. Under the current situation with existing questions of domestic regional development,the paper first take into consideration of the fierce tourism market competition as well as the entry of WTO and Western Exploitation so as to explain the realistic significance of integration development research,and put forward the basic research framework,main contents and methods. Then by using theories of system, sustainable development, regional economic growth, and market principle, the author defines the concept of integrated regional tourism development,analyses the influences of subjective factors (such as the conduct of explorers,tourists and operators), and objective factors (such as tourism resources, accessibility,space competition,regional and economic surroundings) affecting the integrated regional tourism development. The author argues that tourism development should stick to six principles: highlighting local features,pursuing market-orientation,developing tourism under protection,acquiring mutual benefits, taking a proper lead,and creating new types of tourism.In accordance with the above analysis,the paper illustrates the specific contents and measures for integrating regional tourism development in the areas of tourism industry orientation,tourism resources,tourism products,tourism markets and integration of tourism environment. Finally,with the combination of the theory and practice, the author investigated the tourism resourses and tourism development in Rongchang, collected a large number of data, conducted SWOT analysis of tourism development of this area,and points out ways of developing tourism resources,promoting market sales,creating new types of tourism products and establishing favorable social environment according to the basic theories of integration of regional tourism development. In addition,countermeasures were taken to deal with the main problems in regional tourism development so that the planning of tourism development could be carried out with a clear aim. Consequently, the tourism industry in Rongchang can be greatly promoted and developed sustainably in good order.