A Study On The Development Strategy Of Tourism Integration In The Greater Mekong Sub - Region

In this paper, under the development background of GMS economic integration, proposed that GMS tourism integration was a breakthrough of GMS economic integration. The tourism resources of GSM had characteristics of rich type, good combination, unique, high-monopoly, etc. and had good tourism cooperation foundation. However, due to extremely uneven development of tourism in the six GMS countries. There was no formation of large tourism concept and unified sub-regional tourism image from the whole region perspective. Tourism product structure was irrational, resulting in overall poor competitiveness of GMS tourism. So, Based on the study of fundamental concepts of regional tourism integration and deep analysis of GMS tourism development, proposed development strategy of GMS tourism integration. According to finding problems, analysing problems, solving problem, The full text was divided into three parts:In the first part, why want to realize GMS regional tourism integration was elaborated. Under the accelerated macro background of GMS economic integration, GMS tourism integration was a breakthrough of GMS economic integration. By means of complementary features of GMS tourism products, to achieve the overall integrity of the GMS tourism products is prerequisite for GMS tourism integration.In the second part, GMS tourism integration was elaborated in detail. In the second chapter, connotation, flag, development stage of regional tourism integration were clearly defined to construct theoretical system of regional tourism integration. In the third chapter, a case study in GMS to explore the development situation, history and features of GMS tourism integration. Then base on the contents of GMS tourism integration, analyzing the problems systematically in current, which was helpful to recognize GMS tourism integration at which level objectively, paving the way for proposing GMS tourism integrated development strategy in the after.In the third part, how to achieve the integration of GMS tourism was elaborated. In the fourth chapter, based on present situation and barriers of GMS tourism integration, constructing GMS tourism integration strategy system. In the fifth chapter, a comprehensive summary was made, also the development direction of GMS tourism integration in the future were prospected...