| The dairy industry plays an important role in national economic, which is one of effective farming industries. Because lots of foreign dairy enterprises entered Chinese market after China joined in WTO, the competition among dairy enterprises in the Chinese market becomes increasingly intensive.First of all, according to the objective research of industrial organization it was concluded that the market concentration ratio of dairy industry is low, the barriers to entry is not high which are shaped mainly because of limited milk resources, dairy products are seriously homogeneous, and the performance in dairy market decreased gradually in recent years. Secondly, based on these conclusions, four case analyses were made including Yili dairy, Mengniu dairy, Bright dairy and Xinxiwang dairy. Thirdly, several growth models of dairy enterprise in China were set up. It is sincerely hoped that these models can benefit Chinese dairy enterprises. |
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