Research On The Market Structure And Performence Of Dairy Industry In China

Since 90's, dairy industry in our country entered the high speed developing phase.With the high development of dairy dustry, the industrial scale was also expand fast.Dairy market's competion in our country has become more intensely,because most the enterprises which come form outside the industry,inside the industry and foregin country.The dairy market structure has had the remarkable change, prominently displaying in the industrial seller's centralized rate rapid enhanced, the difference degree in the brand also enhanced, the industrial enter barrier has become more and more high.At the same time,the resource disposition efficiency of entire industry was gradually dropping; the scale structure efficiency enhanced stably; technology advanced rate always undulated.This article take the dairy industry in our country as the research object, take the industrial organization theory,namely Structure-Conduct-Performence analysis frame as the model, use the method which is real diagnosis analysis, the qualitative analysis and the statistics addition.Analysis the market structure of dairy dustry form concentration of industry,barriers to enter and exit ,the difference of product.At the same time,this article analysis the market performance from the resource disposition efficiency, the scale structure efficiency, technology advanced rate of dairy industry.At last, this article analysis the influence which was made by the change of market performance in dairy industry,and proposed the policy and advise to enhance the market performance of dairy industry in our country based on this research.