The Analysis About SCP Paradigm Of Dairy Industry In Jilin Province

This paper takes Jilin province dairy industry as the research object,under the framework of the SCP paradigm, the dairy industry of Jilin Province, at this stage of the market structure, market behavior and market performance and their analysis of the correlation between the system of Jilin provincial dairy industry’s market performance of an empirical study, that the process of its development problems and the reasons for these problems, and finally made a reference to policy recommendations. On the one hand,this study hopes to provide the government departments concerned to formulate a scientific, rational policy to provide some help towards to the province’s intensive dairy, healthy direction; On the other hand, hoping to give some of the dairy manufacturing enterprises in Jilin Province market behavior to provide relevant information.Accordingly, this article specifically completed the following research areas: first, outlining the development of dairy industry in Jilin Province’s natural strengths and resources; Second, analysis of the dairy industry in Jilin Province at the present stage of market structure; third, the province’s dairy analysis of market behavior, mainly from the pricing behavior, advertising behavior, and annexation; fourth, the dairy industry of Jilin Province, a number of quantitative and qualitative analysis of systematic study of its market performance; fifth, according to the above analysis, the market structure, market behavior and market performance were three dairy industry of Jilin Province put forward appropriate policy recommendations.