A Study Of The Application Of Lenovo Marketing To Tourist Attractions Promotion

Nowadays, the information technology changes rapidly, the information explosion era is around the corner, the dissemination of information as "light". It is undoubtedly that information is digitized. It is difficult to fully received, refuse, selection, absorption the information.Globalization is an irreversible trend. Practically, all the social, economic, and cultural activities can be communicating, exchange, and sharing in the worldwide.The world needs to Lenovo. Furthermore the Lenovo creates to value. On the one hand, if the product can let the people connect in the mind, the product must have a high commercial value. On the other hand, if people can not think of it, also the commercial value is very little.In the tourism industry, If a tourist attraction can make people think constantly, it will attract a lot of tourists. However, if people can not think of the scenic area, visitors will be less.Therefore, Jiao z snow mountain needs to leno vo. But how can we make people associate with it?Jiao zi snow mountain which visibility is not enough. In the world, a large number of people do not know the name. It has no brand culture and Tourism Association space. The basic features are seasonal snow, which is located in the capital city of Kunming administrative region in Yunnan province. Kunming is famous for "Spring City", which belongs to the "tourism city" around the world,"Spring City" has a very high popularity.Therefore, the proprietor just want to borrow "Spring City" honor, increasing "Snow" scene, finally the full name is "Chinese Spring City, Jiao zi Snow Mountain". Of course, it has the space of imagination. The author analysis the process and the result of the name of four places, proved the necessity of the Jiao zi mountain to variable name.Finally, giving the idea of Jiao z snow mountain,improving the brand system and the cultural connotation, for more extensive marketing campaign with the new media. In this case, we can study the general rule and the method of associative marketing promotion of the tourism scenic area.From theory to practice, so this paper will fall to the ground, it has certain practical value.