Case Study For Development Of Da Qing Oil Field Real Estate Group

Since reform and opening up, the putting into use of residential area has brought the great change to housing management. With the improving of people's living standard, the resident paid more attention to the management of environment and community service. Meanwhile housing management level has become the important consideration when the residents purchasing house.This paper narrated the development process after reconstructing of Da Qing Oilfiel Real Estate Group in the form of case. Through the description of how Da Qing Oilfiel Real Estate Group gets rid of the predicament and implements strategies of management creation and service creation, the modernized management method and opinion "changing mechanism through transforming opinion, pursuing survival through facing market" has been fully expressed, which provide a favorable reference for the transition of market economy system of Housing Company. This paper adopted modernized management theories and methods, such as strategic management and marketing, analyzed the internal & external environment and put forward the suggestions of realizing the modernized management under new situation, which is very meaningful for the traditional housing enterprise how to develop and adapt to the requirement of society.