Criticism On The Faulty Practice Of Real Estate Ad In China

This paper mainly focuses on the faulty practice of real estate ad in China.Firstly, the introduction reveals the background of real estate market and real estate ad.Then, In the first chapter, we scan the faulty status: false ad, concept marketing and consumerism. In the second chapter we discuss the impacts of this situation, which makes the real estate industry faces to the problems of creditability crisis, commercial building surplus, and the risk of opposition of social classes. In the third chapter, we try to unscramble the reasons in two dimensions, economics and culture. We get the conclusions that in the economics aspect, the reasons are information asymmetries, chasing profit, the inability of the government control and medium supervision; and in the culture aspect, the reasons are in the period of transition from planned economy to market economy, the losing of culture standards and the spreading of consumption culture.At last, in the summary part, we give the advice to establish a moderate consume ethics in time. Only in this way, we could bring real estate ad into the right way.