The Application Of E-business In International Trade And The Development Countermeasure

The development of the modern information technology, especially the development of E-business, makes mode of production, way of trade and competition changing greatly. The Third Plenary Session of the 16th Party Central Committee of the party had put forward the demand for accelerating the development of E-business clearly to that change. E-business is widely used in the field of international trade. E-business had impacted on the international trade greatly. E-business can expand the geographical ranges of the international market, strengthen the intensive of the market, reduce the cost of products transporting, information transmission and the market risk. It can raise the trade chance. E-business had promoted the development of international trade. E-business impels a large number of small and medium enterprises to enter the international market. The force of seller's in international market was weakened. The buyer's force was strengthened. The development of E-business can change market structure. The foreign trade enterprise of our country should utilize E-business to expand the market, reduce the relative price of the products. The Development of E-business creates the opportunity for the foreign trade enterprise to reinvent the international competition advantage. The foreign trade enterprise can utilize E-business to construct advantage of the cost, difference advantage and forerunner's advantage again. It can utilize large-scale production and build-to-order manufacturing at the same time. It can gain advantage of cost and difference advantage at the same time too. The application of E-business is an inevitable choice for the foreign trade enterprise of our country. During the process of applying E-business in the foreign trade enterprise, government will define its perfect role, strengthen infrastructure construction, perfect the relevantlaws of E-business, normal construction, pay attention to the international standard construction of E-business, lead the foreign trade enterprise to apply E-business actively. The foreign trade enterprise of our country should be under the government's push, apply E-business to launch international trade actively. They should accelerate information construction paces, develop, set up suitable E-business system, improve the ability to apply E-business. To promote the foreign trade enterprise to apply E-business needs good micro market environment. Our country should accelerate the bank, insurance financial institution, logistics and transport, commodity inspection et al. to establish the good system of social credit. In a word, the foreign trade enterprises apply E-business needs the government's promotion, needs practice of enterprises and joint efforts of the society.