Research On Capital Operation Mode Of HNA Group

Under the new situation of economic globalization and China's entry into WTO, capital circulation accelerates and capital operation has become one of the questions which enterprises pay close attention to together in China nowadays. The capital operation is a kind of management idea in conformity with market economy, and it is a trend and result that our country deepens enterprise's reform. There are few enterprises succeeding in developing capital operation from the practice of our country over ten years. There are many reasons, but the important factor is that there is still not much research on capital operation mode of successful enterprise and many enterprises lack the successful experience and effectual reference way of capital operation.HNA group has become the fourth largest aviation enterprise group in China by super capital operation ability and far-sighted strategy in the past 11 years, and the assets has increased more than 3000 times. It is a miracle in the development history of aviation enterprise at home and abroad in any case. This paper regards HNA group as the real case. A standard analysis together with a positive analysis of the background, reason, motives and ways of HNA group capital operation were thoroughly analyzed by applying the western enterprise capital operation. The paper studies the mode of HNA capital operation emphatically and puts forward some related countermeasures that HNA group perfects the capital operation mode further and expects to promote its and other enterprise's capital operation.