The Study Of Operation Mode For Wynn's Auto Fast Service Chain Co.,Ltd

Many experts predict that the chain store operation mode of car maintenance business enterprise is a future development trend. Although Wynn's has already chosen and start the chain store operation, there are many problem have been discovered, and these problems are threatened for the development of the WYNN'S AUTO FAST SERVICE CHAIN CO., LTD. In the new situation, how to adjusted development strategy and build the successful operation mode is an very important and urgent mission for the WYNN'S AUTO FAST SERVICE CHAIN CO., LTD. The study of successful operation mode for Wynn's Auto Fast Service Chain Co., Ltd is not only have direct effect to the existing and development of that company, but also develop a brand-new road for chain store operation mode of the national car maintenance enterprise. The thesis has been divided into three main parts. The first part introduces the history and background for set upping of WYNN'S AUTO FAST SERVICE CHAIN CO., LTD. The company is a professional organization to be exclusively engaged in the car service of auto after market,and introduce the success mode of fast service for car from United States along with the standard service principle, and establish with two kinds of franchising mode of Wynn's auto fast service center and Meguiars professional car-beauty center. There are many opportunity from exterior market environment, for example, the car retention measures significant enlarge the auto after market; There are many problem which indicate that chain store operation mode is essential, at the same time, this is also the keystone of "10th five-years plan "of Ministry of Transportation & Communications. The company makes use of its abundant experience and the brand advantage keep in success among the fury competition. The current mode of WYNN'S AUTO FAST SERVICE CHAIN CO., LTD is regular chain and five franchise chain. What's more the company provided the powerful support system. The second part introduces the problem clairvoyance of WYNN'S AUTO FAST SERVICE CHAIN CO., LTD in the developing process;the main problem of the chain store system: enterprise culture had no evident effect; The influence of the chain store brand is not enough and strong; The purchase and distribution system are not perfect; Did not control the threshold well; The information system is not perfect;the main problem of the regular store: Process management is precise, but the execution is weak; The Store Manager's responsibility is not strong, and the employee lack the enterprise adscription; the regular store locate so dispersedly that every kind of support cost of headquarters is higher; Have no marketing consciousness, and wait, depend, want the large-scale advertisement input of company; The store's operation cost keep higher; The store operate unstably; and which can't be in time feedback information to headquarters;franchise store's problem: The character of franchisee is lower, and they can't cooperate with headquarter well; the motivation of franchisee is not correct; franchisee refuse to pay the charge from the headquarters, and affect the headquarters'personnel, technique, advertisement, and affect the support from the headquarter, it produce the vicious cycle; The franchise store is short sight, and did not validate to carry through regulation from headquarters; there are many difference from different locality, but they didn't wish to provide the information to headquarters. The third part introduces the suggestion of operation mode of WYNN'S AUTO FAST SERVICE CHAIN CO., LTD. Analyzed by "BOSS"theory, five-forces model, the SWOT model, BCG matrix analysis etc, the company should establish "The car's home shopping mall" ideal mode. It integrates Wynn's auto fast service, Meguiars car-beauty, Bentem automobile repair, and auto accouterment supermarket into a large synthesis service center. And then, the derivative service realm can expand to car lease and the used-car trade, etc. Finally to ideal mode have been valuated entirely.