Marketing Action Of Huanghelou Wine

The marketing action of Wuhan TianLong Huanghelou wine Co.Ltd is closely connected with traditional marketing theory, the market culture of its own origin and the present situation of national wine trade. It has got great success at its origin and around from it runs formally, and it has been widely concerned and praised in the wine trade. How to grasp the true meaning of corporation marketing action and to discuss the general way of doing for direction, is a question with reality meaning.According to the related classical theory, and based on the unnormal and striding development of Huanghelou Wine, the dissertation introduces fully the history background of Huanghelou Wine , the present situation and foreground. The dissertation emphasizes on analyzing and discussing the marketing action of the corporation, including product tactics, price tactics, place tactics and promotion tactics, as well as other marketing characters. In accordance with the problems on making the tactics and operating of marketing action of Huanghelou Wine , the dissertation presents suggestion and way that can be realized. It mainly includes: adding investment on science and technology, strength on basic theory research; strengthen and emphasizing on product brand management; performing elasticity marketing; starting green marketing, and strengthen integrated marketing communication.The development of Huanghelou Wine Co.Ltd is typical in state-owned corporation. It is worth to analysis and conclude scientifically the successful case, so as to generalize some regular management experience and direct for corporation. Due to the analysis and discuss starts from the true condition, the dissertation ispractical. Due to the conclusion is drawn from practice, it can be operated easily andlend for direction in reality.