Strategy Analysis And Management Tactics Of Feed Business For Tieqilishi Group

China is a great agricultural nation, the breeding, occupies a fairly large proportion in the agricultural structure, meanwhile, it's Chinese traditional dominant industry. The feed industry, as the basis of breeding, is at the most important status in the industry chain. Its upstream is planting and downstream is breeding. In over twenty years, Chinese feeding industry, develops at a considerably high speed, has become a very large industry.In recent years, as changes occurred in the structure of feed industry, with requirement changes in feed product, especially after China's joining the WTO, the micro and macro environment of Feed enterprises have had huge changes. They should adjust their own strategies and management tactics to survive in the sharp competition. This article summarize the developing history and current situations of Chinese feed industry as well as opportunity and challenge under the new historical conditions in feed industry, it applies macro-environment & micro-environment analysis techniques and SWOT analysis methods to analyze feed business of tieqilishi group, come up with five optional strategy directions for selecting, assure six key factors influencing strategy direction, adopt the expert appraise way to choose the strategy direction of extending the breeding and feed additive industry.In particular, coming up with the differentia competitive tactics and concrete methods, including: rely on HACCP authentication to establish concept of brand differentia: act differentia marketing as market strategy; introduce JIT idea to realize differential production. On management practice, it contributes definite tactics, for instance, set up business division as organization structure, establish standardized quality management system. Implement the effective human resource development and management. Shape enterprise culture with unique character, applied information technology to improve the management efficiency .The strategies and methods mentioned above, partly have been used in management practice of tieqilishi group and made great improvements.Hope the research, analysis and management practice experiences could give some enlightenment and cogitation for Chinese feed enterprise.