The Research Of Marketing Strategy On The Market Of WISCO Coking Company

With the rapid development of the world economy, the basic materials becoming necessity, monopolization in coking field has been broken after reformation and reconstruction. WISCO coking company faces unprecedented challenge from oil-chemical field and other coking company. On the one hand the oil- chemical field have occupied most of the market by using its scale prepotency, on the other hand other coking company have anticipated surplus market by low price, the marketing of WISCO coking company is in a dilemma.This essay summarizes developing status , characteristic and challenges of coking market all the country, analyzes the inside shortage of WISCO coking company ,and uses SWOT analysis method to deeply analyze competition situation of WISCO coking Company. On this base ,the essay makes a scientific anticipate for the market potential of WISCO coking company, points out the price strategy , product strategy and promotion strategy depended on market situation of WISCO coking company, presents the suitable ways in promotion to keep or enlarge the present predominance on market.CS strategy of WISCO coking company must be reformed. It is necessary that we be sufficiently pay attention to communication with client, master the buying minds, behaviors and trends of clients on dynamic, measure the satisfaction of clients both quantitative and qualitative ,satisfy the needs of different class clients by providing diverse services, get the predominance by exploring the production fields that oil-chemical company have not gone in for with the market needs. Moreover, WISCO coking company should chose flexible price strategy to develop promotion channel and improve the brand loyalty of our clients.