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The Study Of WISCO's Technology Innovation

Posted on:2006-11-26Degree:MasterType:Thesis
Country:ChinaCandidate:J LiFull Text:PDF
GTID:2179360182470724Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Technology innovation is integrated with series of activities, from the thought of new products or new technology, research, engineering, production to the application in the market. With China going into WTO, global economic development trend and new economy, as the national traditional basic industry, how does steel industry face the serious challenge from home and abroad? Continuous technology innovation is the only way for the existence and development of enterprises. This study takes Wuhan Iron & Steel Corp., Ltd.(WISCO)as the example, discusses the business strategy with the view of technology innovation. Firstly, with the five forces of Porter, enterprise advantages and disadvantages, opportunities and SWOT, WISCO external business environment and the competition advantages are comprehended. Secondly, from the whole strategy into the technology reformation and innovation strategy, business strategies with the market as the lead and with finance as the core are determined. From the "ninth five"and "tenth five", under the correct determination of WISCO leaders, it worked at the innovation in production equipment, technology, management, quality, CRM, information management and etc., and made much achievement. This article discusses the practice of WISCO technology innovation of about 10 years from many aspects, demonstrates that enterprise is the main thing to make the technology innovation. Technology innovation could help the enterprise go out of the difficulties, get profit and continuous development. This article is the reference to other enterprises.
Keywords/Search Tags:Business Strategy, Technology Innovation, Five Force
PDF Full Text Request
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