The Research On The Marketing Strategy Of Luan-he Industry Group, Hebei Province

Marketing is a type of action which all employers and all employees should trythemselves best to do in enterprises, can make the organic unification betweenenterprises' aims and society aim, is a process that enterprises seek and set upconsumer values, and becomes the function number of enterprise's all actions. Facingthe economic globalization and the rapid development of high technology, marketingstrategy of enterprises is gradually paid attention to and focused on by enterprises'managers. Now marketing has developed, and becomes a system on which enterprisesdepend to success. Chinese steel industry enterprises should hold the global marketingcapability, then can adopt market integrity acquirement, really walk up theinternational marketing way. The aim of the paper is to integrate the real steel industryenterprises' (Luan-he industry group) industry setting, producing characteristics andmarket running practices, to research the steel industry enterprises' marketing actionby the modern marketing theories, and to give the concrete direction to steel industryenterprises' marketing practices. The paper try itself best to form the self-containedresearch system, by summarizing and abstracting the practices and using newmarketing theories. In the research system, the paper try to enrich the modernmarketing theories, direct enterprises' marketing practices, by summarizing all types ofrelations in Lu-he industry group marketing practices. The paper focuses on thetraditional strategy, including marketing stratagem, marketing consciousness,production strategy, price strategy, channel strategy and sales promotion strategy, etc.,in steel industry marketing system.