Research On Marketing Strategy Of Iron And Steel Building Materials Business Of Beijing Jianlong Heavy Industry Group Co.,Ltd

The investment of national policies in the real estate industry and the infrastructure construction of the western development has brought new vitality to the iron and steel industry.Beijing Jianlong heavy industry group seizes the opportunity and has gone through the development process from small to large,from weak to strong.In this process,the good development of the iron and steel building materials business plays a supporting role for the growth of the enterprise.Under the new normal of economy,Beijing Jianlong Heavy Industry Co.,Ltd As a large group enterprise,the group needs to carry out more effective optimization in the development of its steel building materials business,and also select more scientific and effective strategies in the marketing of steel building materials business.Through the analysis of the marketing situation of iron and steel building materials business of the group company,it can be found that the development of marketing activities will be affected by many factors.After the great changes in marketing environment and objectives,the urgency of adjusting and optimizing the marketing strategy selection level is also increasing.Scientific formulation and implementation of the marketing strategy of iron and steel building materials business is even more important.In this paper,from the perspective of improving marketing strategy,the selection of marketing strategy for steel building materials business of Beijing Jianlong heavy industry group is studied.Based on the analysis of the specific problems and causes in the marketing of the steel building materials business,through the systematic background investigation of the steel industry,combined with the SWOT analysis method of marketing theoretical knowledge and the discussion of the actual business of building materials,the steel market is effectively subdivided,the new target market and the product positioning of building materials are constructed,and the strategic customer-oriented,quality and brand advantages are formulated To build product marketing channels,carry out strategic cooperation with large-scale construction enterprises,optimize the marketing strategy of steel building materials business,and make Beijing Jianlong heavy industry group more standardized and scientific in the marketing strategy of steel building materials under the new economic normal.Reconstructing the scientific marketing strategy of steel and building materials business can effectively alleviate the dramatic changes in marketing performance under the new normal economy,and more flexibly and efficiently adapt to market rhythm,steadily promote group strategic operation,and maintain advanced and stable marketing in the future market competition,laying a solid foundation for the company's continuous expansion and growth.