The Research Of Operation Strategy On COSCO AIR Tianjin TPL Company

With the development of economy and the deepening of socialdivision of labor, the logistics industry has received more and moreattention from government, economy and business circles, and its role ineconomic development is becoming more important in recent years. As an advanced organization mode and management idea, modern logistics hasbeen widely viewed the third profit source except for lowering material consumptionand increasing productivity. After accessing WTO, our country's freight forwardingenterprises will face a more fierce competition and an accelerated increasing market,traditional freight forwarding enterprises' transformation to modern logisticscompanies is an invertible trend, they usually complete this course through integratingresources, innovating business mechanisms. As an enterprise transforming from traditional airway agency to modern TPLcompany, COSCO Air Tianjin company also faces the same competition environment.This paper analyzed the demand and supply situation of the TPL market of Tianjinand our country, the enterprise's outside environment the strength and weakness,identified the opportunity and threat that the company faced. Following the analysis,the paper presented the method to help the company understand the change trends andtrace the trends, look for opportunities, and avoid unnecessary risks. Based on the macro-environment analysis, the paper discussed theinternal resources and operational situation in detail, and demonstratedthat the company should adopt integrated standardized and other logisticoperation strategies and presented specific implantation mode in detail .