| Shipping industry belongs to service industry. Shipping agency and freight agency are special branches of shipping industry, so the products they provide are also service products, especially auxiliary services provided to maritime transport. The competition in shipping agencies and freight agencies are the competition of service level, which keeps the present customers and attracts potential customers through the integration of all kinds of marketing strategies. The rules of globalization brought shipping agencies and freight agencies competitions, which are not only from native country, but also from foreign parts.Considering China's joining in WTO and the demand of China's shipping market China for further open, this paper mainly studies on the subject of Shipping and Freight Agency of Jinzhou port Co., Ltd. It implemented SWOT Analysis on the factors that affect the market of the shipping agency from both inside and outside, then with econometrics technique, it made development forecasting of Shipping agent industry in Jinzhou region. Take all the aforementioned as basis, it focused on the objective and mode of the company's development, gave out operational strategy in future and relevant countermeasures.Though some disadvantages still exist, it is believed that it would be with great theoretic refering value and practical guiding value to Freight and Shipping Agency of Jinzhou port Co., Ltd., even the whole shipping agency and freight agency industry. |
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