The Strategy Of Traditional Freight Forwarder Enterprise Transfer To Third Party Logistics Enterprise

With the trend of rapid development of the economy and opening-market, the world famous international freight forwarder enterprises have joined the Chinese freight market, which is cause the entire industry saturation and competition disorderly condition. How to guide the freight forwarding enterprises in the new economic situation, adapt to market changes, and optimize the resources for their operation ability and business mode, has become a pressing matter of the moment. The development of third party logistics in China is not very long, but the development advantages of national policies strong support are obvious, and the freight forwarder has such relevance as third party logistics, so the freight forwarder enterprises transform to third party logistics enterprises is a good choice. Freight forwarding enterprises should be based in the existing business on permeability and the development of logistics industry, by providing a full range of integrated logistics services for the customers, and gradually transition to the third party logistics.In this paper, through the introduction of the concept, the history, and development situation of the international freight forwarder and the third party logistics, and analysis of freight forwarding enterprises problem, development opportunities and prospects of the third party logistics enterprises to clarify the necessity and feasibility of international freight forwarders transform to the third logistics enterprises. Through the SWOT analysis and transformation in the process of transition model to get the transformation of ideas and transformation related strategy. After that, the paper is analysis of successful transformation example Ertile Group to provide reference direction for the of enterprises transformation.By combining theory with practice, through the analysis of the two industry situation, based on the transformation of the mode of theory and construction, and put forward the basic ideas of transformation:the business concept change, business model innovation, establish service brand, team upgrade, and give play to the resource advantage. In the guidance of basic idea to put forward three transformation strategies:management strategy, marketing strategy, development strategy. Therefore, freight forwarding enterprises use the basic principle of modern logistics management in the process of transition, the development experience of outstanding logistics enterprises home and abroad, combined with their own situation, find a suitable for their own development business model. At the same time, in the process of transformation, the experience of management integration of internal and external way, according to the actual situation, application of various development strategies, achieve the goal of transformation.